1.3521 ° N,
103.8198 ° E

Welcome to the earth's hottest digital transformation solutions company, where we fuse digital ingenuity with business consulting rigour to raise the bar in the digital age.

What We Do

Equator is a global centre of excellence for technology and innovation by DDB Worldwide. The first satellite office is based in Temasek Polytechnic, Singapore. It draws students from various disciplines to co-create prototype concepts for commercial and societal needs.

The first-of-its-kind Centre of Excellence (CoE) for Technology and Innovation is supported by the Singapore Economic Development Board (EDB).

Helping you grow now and in the future.

We expand opportunities and possibilities, identifying the best ways to grow value, and enabling the changes required to make it happen.

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Business diagnosis
Digital growth & transformation strategy
Innovation strategy
Business stakeholder alignment

Reaching the hearts of your customers.

We define and craft holistic consumer experiences. By rethinking and designing digital and physical touchpoints across the consumer journey, we build seamless connections that resonate and make a difference.

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Design thinking
Ethnographic research
Customer persona & journey mapping
Service design
Prototyping and testing

Crafting new ways to solve new problems.

We engage talent and ideas from cross-disciplinary university research teams, bringing fresh perspectives to new industry challenges. Honing today’s problem-solving, we tackle business challenges of tomorrow.

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Research & development
Product innovation
Toolkit development
Workshops & training

Creating impactful ideas that get people talking.

We help you understand, engage and shape the conversation around your brand, creating ideas that turn heads and cut through the noise.

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Concept ideation
Communications strategy
Content production & management
Campaign management & optimisation

Developing agile technological solutions for your business.

We integrate new platforms with large enterprise systems to build tailored consumer experiences, fitted to your brand and consumer needs.

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Front-end development
Enterprise platform development & integration
Research & development
Rapid prototyping

Increasing profit through data and analytics.

We gather and interpret quantitive data to pinpoint the signs that really matter to your business, driving increased engagement, profitability and commercial advantages.

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Data discovery & mapping
Campaign reporting & optimisation
Customer & business intelligence
Predictive modelling & analytics

Emerging Technologies

Agile and rapid prototyping methodology to bring to life new emerging technologies and innovation for businesses and communities.

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Our Works

Discover our innovative solutions for both commercial and community projects.

Shiseido Chatbot

Japan National Tourism Organisation

Volkswagen Microsite

MySamsung App

PRES App

Crafted By My Heart

Who We Are

Meet our core team of hands-on practitioners – change agents, seasoned marketers and visionary technologists with impressive global experience.

Jeff Cheong

President, Tribal Worldwide Asia

A hands-on marketing practitioner with over 20 years of experience, Jeff is a serial innovator who collaborates closely with global clients and partners, transforming your business opportunities into enterprising and creative solutions.

Joshua Lee

Chief Business Officer

With 8 years of experience leading and transforming growth strategies to achieve revenue goals, Josh lends his expertise in business development and client relationship management to support and add value to your business.

Leslie Goh

Chief Operations Officer

Hailing from a multidisciplinary background in account and project management plus technical development for the past 12 years, Leslie works alongside you and your teams in plotting, facilitating and executing dynamic business and marketing programmes, to implement solutions and future-proof businesses.

Benjamin Lee

Head of Digital and Social Content Strategy

A founding father of Singapore's social media scene, Benjamin (aka “Mr Miyagi”) taps into 20 years’ of content creation experience, working with you to identify your distinguishing brand profiling for social media, to model an interconnected and aligned social strategy.

Michael Lung

Head of Business Transformation

Our lead transformation strategy consultant, Michael comes from 12 years with marketing agencies, consulting firms and startups. He works hand in hand with you to define your vision and scope, prioritise strategic initiatives and set plans in motion with your team.

Pierre Croft

Experience Director

Leading our UX team with 12 years in designing customer-centric experiences, Pierre works with you to restructure your process, service, product and digital platform design, to achieve a seamless overall consumer experience that optimises integration of CX with each TX specialisation.

Herry Budiyanto

Principal Consultant, Technology

Our technology team lead with 9 years of experience in development and consulting, Herry deconstructs your business blueprint then reconnects you in collaborating to create personalised, agile and innovative technological solutions which complement your internal and external digital business transformation.

Shorful Islam

Chief Data Scientist

Co-founder and Managing Director at Stream Intelligence, Dr. Shorful taps into his expertise in Data, Analytics, CRM and Data Strategy to support your marketing activities and business transformation initiatives using quantitative data, aiding achievement of business KPIs.

Benson Toh

Creative Director

Creative Director at Tribal Worldwide, Benson’s 18 years in advertising brings together the creative know-how and a seasoned understanding of the ideas-to-demand chain, as he works with you to devise novel ideas and solutions that leverage business challenges and opportunities.

Josiah Ng

Head of Film & Social Content

Amassing 7 years of experience in filmmaking and content creation, Josiah’s keen visual sense and flair for storytelling help build compelling narratives as you work together to transform your business goals into a synergised consumer brand journey guided by thought-provoking content.